Accessibility and Inclusion Using Digitalisation in Management Education By Harsh Nath Jha
Empowering Indian Businesses Through Digital Management Education
The theme of 'Accessibility and Inclusion Using Digitalisation in Management Education' already sounds very complicated and out of reach for us to write a mere blog on. Think about the pressure it holds and the efforts it demands for a financially unstable person putting tremendous effort into their small shop or business to make it big, with no resources for any kind of management education. The same management education has been deemed as a course only for the rich class of India, who have deep and heavy pockets.
For decades, management education has been an exclusive domain of those who can afford costly degrees and access elite institutions. There exist millions of people who are hustling daily on the streets, in their sales, in their pitches and lives as a whole. From the person who stitches your torn clothes to the thousands of Kashmiris who flock to various cities from their hometowns to sell their shawls, dresses, and handicrafts.
What if for a second we think they have an MBA or a management degree?
Then can we imagine them being financially weak and hustling? The answer is definitely "NO".
Management education is the only thing that can transform the Indian and the world economy as a whole, but the real question is—how do we achieve such an exceptionally revolutionary but practically impossible task?
The only answer to this was already given by the Ministry of Information and Broadcasting's secretary, Apurva Chandra, who recently stated that India has over 1.2 billion mobile phone users and 600 million smartphone users. Now, how does this statistic help us? It simply tells us that digital media can reach the person who needs it, anywhere in the world. Then it becomes their choice to either grab the precious knowledge they have been longing for years—for free—or to shout "help, help" while playing their online games.
This is where digitalisation steps in as the great equaliser. Platforms offering management courses, business strategies, and financial literacy lessons are no longer confined to air-conditioned classrooms of premium institutions. The classrooms of the prestigious institutions are now accessible on mobile screens, breaking the barriers that once kept the poor away from structured education.
Let's take an example of a small tea-seller in a rural town who learns basic pricing strategies, supply chain management, and digital payment systems through free online modules, YouTube channels and web browsers. He is no longer just a tea-seller; He is a businessperson with a vision.
There is a lot of content already on the web, but this doesn't mean that our task is completed, we are only halfway done. Making management education digitally accessible is a significant achievement but the main issue we have is true inclusion. A vast majority of India's lower-income population lacks digital literacy, they can make calls, play games, and use social media but if it comes to financial usage or any useful usage of digitisation, they are Blank as well and they do not trust it.
Think about a village in Tamil Nadu where people make beautiful pottery or weave stunning fabrics, and their art has been dying down through the ages. If they learn simple management skills and use the internet, they can generate income, save their traditional art and also sell their specimens to the whole world. Social media can help them find more customers using reels, ads and much more which would eventually lead to growth in sales. The vendors can themselves teach and hire more people from the village. This way, their art stays alive, people get jobs and the whole village benefits.
The transformation has begun, but the road ahead is long. Imagine the impact of a digitally educated workforce at the grassroots level. Small businesses and street vendors are already adapting digital payment systems. UPI has reached even the farthest places in India and some are even using online marketplaces to sell their products. But for this shift to be truly powerful, management education must reach further, helping them understand pricing, investment, customer engagement, and long-term business strategies.
Financial independence will no longer be a distant dream but an achievable goal. India's economic growth will no longer be dictated by a handful of corporations but by millions of self-made individuals who understand how to navigate the world of business.
For this INCLUSION to really work and achieve the aims we have set up, all the institutions, people and governments have to come together. They have to create an environment in which they can learn and implement the theory they would be taught using digitalization as a medium. The easiest way is to set up an example and then present it as a model to implement the same methodology with all the positive changes that are needed. For instance, let's pick any economically uneducated town and teach them the basics of management education and see the difference it is created in their mindset, earnings and their business as a whole.
From teaching the shopkeepers and workers how to set prices, save money, and accept digital payments, to income tax filing and grasping the economic benefits given by the various policies making their money legal and helping the Indian economy. The government and NGOs can set up free internet spots and training centres. Short videos and easy-to-use apps can show farmers and small business owners how to grow their income. This is a very feasible and easy-to-do plan for a small area and the results would be visible to everyone within a year.
The future of the Indian economy doesn't lie in multinational companies, foreign businesses or huge record-breaking startups but in the growth of grassroots shops, and businesses which the accessibility of financial Ed.
If management education reaches them in a language they understand and in a way they can use then we are not just teaching business; we are rewriting India’s economic story from the ground up. The foundation has already been laid, but the real change will come when the people at the bottom of the economic pyramid start climbing up, not just with hard work, but with knowledge that turns their struggles into success.
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